Why CONNECT?

for Manufacturers
The new breed of baby/lifestyle product designers are very small companies, typically work out of their homes and cite their biggest challenge as the inability to reach potential customers- retail stores and individual retail consumers, with their product.

While there are many web sites and PR agencies out there geared toward reaching consumers and press editors, there is currently no affordable, effective avenue for manufacturers to showcase their brands to retail store buyers.

In a traditional marketplace, it can be difficult to find and retain sales reps/rep groups, there are often gaps in your sales coverage and showroom fees can be cost prohibitive. Trade shows occur only a few times a year, attract only a fraction of the boutique buyers in the country and may not generate enough sales to cover space and travel costs.

ChicShopsCONNECT can be used to supplement traditional sales methods or to replace them entirely.

for Buyers
Many of the new shop owners also run very small operations, often working from home (web-only boutiques) and are frequently mothers of young children. Their biggest challenge is finding unique quality products that will differentiate them from their competitors.

Many of these shop owners subscribe to the consumer-oriented web sites that bring the ‘next cool thing’ to your inbox, read trade magazines and attend tradeshows or markets in the closest big city. However they face challenges similar to those of manufacturers: travel costs, geographic restrictions and the lack of a comprehensive online destination to consistently discover new brands.

By joining our buyer list for FREE, stores will receive our emails and other marketing communication targeted to them, based on the type of merchandise they’re looking for. In addition, they will receive exclusive offers from our designers such as free shipping, order discounts and special promotions.